The complete checklist before launching your online store

Launch isn't the moment your site goes live on the domain — it's the moment a real customer can pay you successfully, receive the product, and you know where they came from. At Subul we check 21 items before every launch; these are the most important.

First: the purchase journey itself

Buy from your own store with a real card and with cash-on-delivery. Many stores launch with a broken checkout step on mobile specifically — where 80%+ of traffic in the Arab market comes from.

• Complete a full order on mobile and desktop
• Test every payment method: card, wallet, COD
• Verify order confirmation SMS / email
• Test coupons and shipping rates for all regions

Second: tracking before your first ad pound

The biggest mistake we see: running campaigns on a store with no conversion tracking. Without a properly configured Pixel and GTM you won't know which campaign sells and which burns budget — and you'll pay the learning cost twice.

A store launched without tracking is like a shop with no cameras and no ledger — you know there's movement, but not where the profit comes from.

Third: search visibility basics

Before launch: connect Search Console, submit the sitemap, write unique titles and descriptions for every main category, and compress images. These few hours save months of fixes later.