Every second of delay cuts conversion by up to 7%. How to measure speed correctly — and what's worth fixing first.
Arab customers mostly browse on mobile over average networks. A site that opens in 6 seconds isn't 'a bit slow' — it effectively never opens, because the visitor went back to search results before seeing it.
Measure correctly first
Use PageSpeed Insights and read the real-user data, not just the lab score. Focus on three numbers: LCP under 2.5s, INP under 200ms, CLS under 0.1.
What to fix first
- Images: WebP conversion and correct sizing usually solves half the problem
- Leftover tracking scripts: every old pixel still firing has a price
- Cheap hosting: no optimization saves a 600ms+ server response
- Fonts: load only two weights per family and use font-display: swap
In one store we rebuilt, load time dropped from 7s to 2.1s — conversion rose 38% with the same traffic and the same products.
QUICK TEST
Open your store on mobile data (not Wi-Fi) in incognito. If the key content isn't visible within 3 seconds, you're losing sales right now.
Want to apply this to your own project?
Book a free consultation and we will review where you stand together.
