46% of revenue
Direct sales
+27%
Average order value
+58%
Repeat customers
SECTOR
Grooming devices
/ THE CHALLENGE
The challenge
Sales depended entirely on marketplaces at thin margins, with no direct channel and no customer database owned by the brand.
/ WHAT WE DID
What we did
We launched the direct sales channel and connected it to inventory, then built customer lists and retargeting campaigns that reduced marketplace dependence.
Store development
Inventory integration
Retargeting
Monthly reporting
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