+186%
Organic traffic
+41%
Checkout completion
−38%
Cost per customer
SECTOR
Multi-category retail
/ THE CHALLENGE
The challenge
A store spread across many categories with weak traffic, ad campaigns burning budget without a clear return, and a page structure that made the catalogue hard for search engines to read.
/ WHAT WE DID
What we did
We rebuilt the store around a clear category structure, wired up server-side conversion tracking, then restructured campaigns around the highest-margin products.
Store development
Search optimisation
Campaign management
Content and photography
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